A commercial is a short 15, 30 or 60 second video that highlights the people, purpose and passion of a company or organization. The benefits of producing a commercial for your business is that it allows your company to showcase the value, products and services that are offered in a creative way. Historically, commercials have been distributed on TV. But recent trends indicate that both broadcast and digital audiences have upside potential to businesses of all kinds. The advent of streaming (YouTube, Netflix, Amazon Prime, Hulu, etc.) gives rise to a new era in content consumption, placing your message in front of more potential buyers.

As a digital media studio for the social media age, we’ve developed a process for creating effective social media videos. These videos have great revenue potential, if executed with ingenuity and delivered to the proper audience. Some social media videos are done by filming an influencer, conducting testimonials for a business, coming up with a funny idea, or simply utilizing licensed stock footage. Fast paced music, motion graphics, visual effects, and voiceover talent are all instrumental in driving higher sales volume with this style of content. Now is the time to capitalize on social media, before your competitors have grasped the trends and tactics.

By creating a strong promotional video we can transform an individual, an employee, or a company’s brand from something ordinary to extraordinary. This video is anywhere from 90 seconds to 3 minutes long, and has a primary role in lead generation for any savvy marketer. In our view, all firms without promotional videos are at a competitive disadvantage. It is certainly worth the investment for your online image as well as your communications with prospects and clients. We all have something to promote, whether it be a hole-in-the-wall restaurant to a primetime TV show. Londen Productions has done everything in between - both big and small.

The benefits of producing a fundraising video for a nonprofit, university, or institution can impact an event tenfold. A fundraising video is created to inspire and educate a viewer - to move them emotionally. Our fundraising videos have generated millions of dollars in economic impact for many notable causes. Usually, fundraising videos are showcased at in person or virtual events for hundreds and even thousands to watch and grasp the potential of an organization’s impact. This video can be anywhere from 90 seconds to 7 minutes in length. People become involved, volunteer, and contribute, walking away with a heartfelt experience.

An event recap video involves one or more videographers and production personnel, who are tasked with the important job of making your event come alive visually. During most events we film on-stage participants and conduct interviews with guests, attendees, and key influencers. We also capture ‘b-roll’ which are cutaways of activities happening during an event, similar to how camera operators shoot the news. This video is normally around 2-3 minutes in length and is posted soon after the event has concluded to all pertinent social media channels.

With COVID-19 becoming a ‘new normal’ many events that were formerly in person are now being held online. Zoom, YouTube, Facebook Live, and other types of streaming services make live video indispensable in 2022. Most live stream productions involve a 3 person production crew, someone that directs talent, films talent, and a technical director to run the live stream. We have produced live stream content for several clients via Zoom and YouTube Live. A decade plus of broadcast experience with live network television makes online streaming second nature for our crew.

A documentary makes social issues, current affairs, and history come alive, through the real stories of everyday people. At times these accounts are triumphant; other times you wish they weren’t true due to their sadness. But we as humans thrive on such stories. Our ancestors depended on them for both community and survival. At Londen Productions, we have had the opportunity to make both short-form and full-length documentaries. As our company grows, we will engage in more documentary production to coincide with commercial/promotional work. Our long term outlook is set on directing documentaries and narrative films. Your story could be next!