Article - 5 minute read

10 Reasons Why Affordable Video Production is Key to Marketing for Small Businesses.

Video production is no longer a luxury available only to the world's biggest brands. There are production companies, like us, that can help you create quality videos without breaking the bank. In this blog post, we will discuss the importance of video production for the small business market and how it can help increase ROI. We will also provide tips on how to choose the right production company for your business.

Reason #1: It will help you grow your company.

Video production is an essential part of any marketing strategy. It can be used to create engaging content that attracts new customers and helps retain current ones. However, many small businesses are reluctant to invest in video production because they believe it is too expensive.

Oftentimes, company owners and executives will attempt to produce their own content - however they may lack the necessary expertise to do so. A nimble and lean video production firm will serve as an exemplary creative partner, to generate clout for your brand. Professionally done commercials and video pieces will provide you the exposure you need to stand out in a competitive market. When selecting a videography team, make sure to ask about their experience in the type of videos you want to create.

Reason #2: You need video to showcase your products and services.

It's no secret that online video is one of the most effective forms of content out there. In fact, Cisco predicts that in 2022, 82% of all internet traffic will be video. When it comes to marketing your small business, you need to not only acquire impressions from various social media sites, but also convert those impressions into leads, and convert those leads into sales. You may use video marketing to highlight your goods or services in a way that is both interesting and informative for possible consumers. It will also help increase brand awareness as well as customer loyalty over time, because people tend to trust businesses more when they see them on video, rather than just reading a web page.

Reason #3: Your happy customers will help you promote your brand.

One of the best things about affordable video production is that you can produce customer testimonial videos. These are short, engaging videos in which current or past customers talk about how your product or service has helped them. Customer testimonials are a great way to generate leads because they show potential customers that you're an authority in your field. These possibilities are endless. They also allow you to reconnect with past clients on a social level, which might lead to another closed deal.

Reason #4: You can use strategic video for email campaigns.

One of the most effective ways to reach your target audience is through email marketing. But if you're like many small businesses, you may be sending out newsletters that look more like text messages than professional emails with engaging content and images. You may give yourself a wealth of material to utilize in any email campaign by producing videos at a low cost. This will aid your sales funnel objectives.

Reason #5: You can produce branded videos for your website.

Another great way to use video is by creating short, engaging videos that introduce people to your business. This type of video should be around 1-2 minutes long and it can be used on your website's home page, as well as on individual landing pages. This can result in a significant jump in your Google rankings, when compared to your competitors.

Reason #6: Live streaming is more important than ever.

Live streaming is becoming more and more popular, as it allows people to connect with each other in a very personal way. And because it's live, there's an immediacy that isn't found in pre-recorded videos. This makes it the perfect platform for fundraising, conferences, and social gatherings that would have normally been held in person.

You can also use live streaming to announce new products or services. When you're preparing a new video campaign, make sure that you have a plan for the live stream – where it will be held, what types of questions people may ask during the event and how long it should last.

Reason #7: It will increase your social media following.

Londen Productions makes it easy to get your message out there quickly, without having to worry about expensive ad campaigns or hiring videographers in house. All you need is an account on Facebook, YouTube or any other popular social networking site and then create a video that tells your untold story. It is better to use a boutique video production firm to promote your organization.

Reason #8: You can't afford to ignore video any longer.

Have you noticed how your rivals are gaining an advantage in the market? At the end of the day, their use of interesting content helps them attract more potential buyers. If you want your small business to compete with the big brands out there, then it's time that you started taking advantage of video as a sales tool in your arsenal.

Reason #9: It will improve your credibility when selling in person and networking.

When you're out selling your products or services, it's important to have a solid and credible presentation. This is where video can help – by providing prospects with an introduction to your business that is both professional and engaging. If you're ever unsure about what to say when introducing your vision to new people, simply pull out your smartphone or tablet with a link to your video and watch their reaction. Video does the legwork for you!

Reason #10: It's within your budget!

Any company regardless of size can afford the service. Though it requires an initial up front cost, the benefits derived from a thoughtful and strategic video presence can last for years. When you work with Londen Productions, we help create a custom quote using our proprietary budget calculator, based on your desired scope of work. It is critical to avoid focusing solely on the price of the video project, as it can stand as a roadblock to your long term success. Rather, consider how a practical investment in your image can help you share your vision with the outside world. Take into account how quality productions will enable future ROI, as you build stronger marketing and sales channels. Contact us today and set up a free consultation to kick start your digital media.